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Stanley James' Lijit Networks Wins IQ Award

 

August 2007

The Boulder County Business Report honored ten innovative companies with IQ Awards at the business newspaper's 8th annual IQ Awards held recently at the Radisson Hotel and Conference Center in Longmont. Among the honorees was Lijit Networks, founded in 2006 by Computer Science alumnus Stanley James (BS 1996). Lijit's Search Wijit enables blog publishers to allow readers to search their blog posts, bookmarks, photos and more all from one search box installed on their blog.

Stanley James

What if searching on the web worked the way it did in real life?

When your readers search for information in real life, their first step is to typically seek out a friend for the answer. If their friend doesn't have the answer they need, someone in that friend's social network may. Eventually, they get an answer they trust, because it came from a source they trust. Your readers can now have that same experience on the web and it all starts with the source they trust. That source is you, the blog publisher.

What if your readers could search you and everything you've created for answers they'd trust?

Say you write a blog about all things TV. When your readers use Lijit to search you for "television", the results might include blog posts you've authored about Tivo and HDTVs, as well as bookmarks you've made about next season's programming lineups.

What if, when your readers searched you, their search would also include results from your social network and everything those people have created too?

Not only would their search return your blog posts and bookmarks, but it would also return blog posts your colleagues and friends have written about LCD vs. Plasma technology, bookmarks they've made about great sites to purchase HDTVs, and posts from blogs they read that discuss HTDV programming.

Using the power of people, their content, and their connections, Lijit enhances the way your readers search for and discover information on the internet. You serve as a filter for all of the results your readers could possibly receive, ensuring they only receive the most relevant results from the source they trust ... YOU.

Just like it works in real life.

For more on the award, see Lijit finds trustworthy blogs; posts links to products, services.

 
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Department of Computer Science
College of Engineering and Applied Science
University of Colorado Boulder
Boulder, CO 80309-0430 USA
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